1 settembre 2013

Dior official website - guide to the dior homme fragrance ad

Fare un giro sul sito ufficiale di Dior è come andare a Disneyland., foto promozionali di Robert per Dior ovunque. in basso potete trovare alcune delle foto pubblicate.
Ci sono 4 mini siti (The film, Manifesto, Gallery and The Fragance) ed ognuno ha le sue mini pagine.

english version:
Looking at the Dior Homme is like going to Disneyland for the first time, #DiorRob everywhere, lots of new pictures and the full ad!
There are 4 different mini-sites (The film, Manifesto, Gallery and The Fragance) each one with a few mini-pages.

source


You can watch the full Dior Homme 'The Film' there and all the mini films (click on the boxes on the timeline of the video) 

imagebam.com

The Manifesto

Life is short,
break the rules
(they were made to be broken)
Forgive quickly,
kiss slowly
Love truly,
laugh uncontrollably
And never regret anything
that makes you smile
You are who you are meant to be
Dance as if no one's watching
Love as if it's all you know,
dream as if you'll live forever,
live as if you'll die today



Robert Pattinson
Robert Pattinson is one of those rare actors who plays with elegance and a certain casualness, an obvious modernity. 
Without any effort or posturing, he now projects a determined image, located at the intersection of one's dark seduction, his longing for authenticity and a desire for intensity. 
He chooses today to move where he sees fit. Free to claim cinematic choices as daring as they are sharp. 
He starts with identifying new artistic achievements, simultaneously as the Dior man enters a new era. 
The meeting was inevitable... 
Filmed by Romain Gavras, he embodies a certain idea of masculinity against the current flow of ideas, such as his legendary seniors, Marlon Brando, James Dean, Paul Newman and Monty Clift. 
A manhood where vulnerability makes their difference, and sensitivity their strength. 
It seems obvious he inherited from all those who drove fast, loved hard and lived with the only rule to be free, against all odds.


Romain Gavras
A creator of visionary images, edgy and sexy where fury and poetry collide.  
In a black and white bathed in light, the lovers graze each other, laughing. Romain Gavras' camera embraces them. 
Whirlwind in the city, running on the beach, the 1000 lives of the Dior man write themselves at a relentless pace.  
1000 lives to love. 1000 lives to vibrate. 
A free representative of a generation steeped in explosive influences and an endless quest for meaning, Romain Gavras shook the landscape of music videos with a sour note, an anti-conformist elegance and galvanizing staging.  
All the way into creating a controversy: the strength of his contemporary hyperspectral images attracts as much as it bothers. Reminiscent of Dylan Thomas, Antonioni or James Dean, his vision of the Dior Homme is a revolt, a drunkenness laden with a sense of humor and wild beatfrolicking. 


The Campaign

Nan Goldin followed a man and his wake, capturing his evocative strength, his charm and wild seduction. Check out the visual of the ad campaign for Dior Homme, shot by Nan Goldin.



Nan Goldin
"For me, photography is the opposite of detachment. It is a way of touching the other: it is a caress." Nan Goldin. 
There was so much intimacy in the imagery of photographer Nan Goldin that the Dior Homme fragrance had to inspire her. 
A very militant artist, lover of rock and freedom, Nan Goldin has become an icon for her unflinching, compassionate and intuitive take on the underground New York that surrounded her.  
Face to face, body against body, her images are incredibly personal. 
There is no distance, but a vibrant tribute to those who have  chosen to live young, fast and strong.  
Her work reveals a quest for the absolute, a vital necessity to capture the moment and to fix, with as much sincerity as possible, those moment that have disappeared too fast.  
There is so much intimacy in her carnal imagery that these fragrances were bound to inspire her.  
For Dior Homme, she followed Robert Pattinson with rare freedom, capturing his sensuality, his charm and his wild seduction.




   

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